Embracing life by the ocean…

Combining my love of the west of Ireland and my fantasy of giving it all up for #vanlife, working with Irish travel brand Seaweed & Saltwater was pure joy. Launched in 2022, Seaweed & Saltwater offers premium campervan hire and house rentals on the Beara Peninsula for people who want the wild nature of life by the ocean, but with a touch of luxury. I worked closely with the founders to develop the brand tone of voice, which I then rolled out across all website copy, email newsletters and social media content.

Client
Seaweed & Saltwater

Year
2021/22

‘We were just starting out and Norah played a really important role in defining our brand personality, shaping our tone of voice, creating our social content strategy and looking after all copy requirements for web, email and social channels. She was endlessly patient with us and her experience made up for much of what we lacked!’

Naoise Barry - Founder