Having cut my teeth in the world of PR, digital content, and social media, across both agency and in-house roles, I’ve become adept at connecting brands with their customers through words and storytelling. I love understanding consumer needs and identifying how brands can effectively answer those needs.

I’m a fan of the basic ‘Who’, ‘What’, ‘Why’ and ‘How’ questions to really get to the essence of good communications.

I also have experience across digital strategy, content strategy, social media marketing, content creation and influencer marketing.

I’m a frequent sea swimmer, infrequent surfer, and a wannabe skateboarder. Forever trying to create the perfect Spotify playlist.

(*and a love for alliteration)