Like a kid in a sweet shop!

Wasn’t it everyone’s dream as a kid to work for a chocolate company?! Well, dreams do come true. Working on the Cadbury account at FleishmanHillard, I looked after Cadbury Ireland’s social channels - from strategy and content management to caption copy and post creation. A crucial part of the role involved eating copious amounts of Cadbury chocolate to really get into the consumer mindset…ahem...